Since 2015, Rubber Lips PR and FIRKIN Gin have raced to the bar and now we’re encouraging everyone to #FollowTheFox on FIRKIN’s next adventure.
The Rubber Lips team has provided targeted and engaging social media management for the gin, launching campaigns such as #RaceToTheBar and #FollowTheFox, as well as regular PR for the entire range of #FirkinFabulous gins. In February, Rubber Lips began working with FIRKIN Gin’s Instagram account to engage with a new audience and increase awareness of FIRKIN’s brand on the platform. With over 800m monthly users and engagement rates up to 10x that of Facebook, Instagram is already playing a key role in FIRKIN’s social media strategy.
With exciting new campaigns in the works, you can #FollowTheFox to keep up to date with the latest from FIRKIN HQ.